You’re almost there, but not quite. I was around during the rise of mobile phones. It, again, wasn’t a migration of society changing, but the technology changing to meet the person’s needs. Who wanted to carry a giant phone that required it’s own carrying case? Only a select few I knew. Then it turned into a brick (literally), a few more jumped on. After a while, cell phones became so small, society was able to accept them as a whole because it was *then* they became convenient enough to carry around and use.
(not to mention poor receptions, drop call issues, dead zones, etc)

It didn’t take 20 years for society to adapt to cell phones. It took 20 years for cell phones to becomes convenient enough that people were willing to supplement them with (or even drop) their land lines.

You have the right idea in your video, but you missed the point where it’s technology, not society, that evolves within innovation. Sure, society may take a few to realize the usefulness of some solutions (Facebook, Twitter, ShamWow), however, it’s always been the innovation that manages to get the solution into the true market place.

Heck, just today I saw an infomercial about some hangers. Super bloody cheep for what they were offering, and quite an inventive product, but due to lack of proper innovation, they are stuck in an infomercial that does nothing but makes the product look cheaper(less valuable) than it really is.

It’s “Braden Kelley” –

There are indeed lots of different definitions of innovation.

You can see mine and a link to a bunch of others in under 140chars from a contest, here:

http://www.business-strategy-innovation.com/2009/06/definition-what-is-innovation.html

I think what Dean was saying was more that certain inventions challenge society’s ability to absorb them, and that gamechangers can take up to twenty years or more for people to become comfortable with.

For example, it took 20 years or more for the mobile phone, MMORPGs, digital music players, and more to reach widespread acceptance.

All the best,

Braden