DRM err, DCE
So, did you hear? HBO’s latest proposal. Apparently, they figured out why consumers are not liking DRM; “it emphasized restrictions.” Never mind the fact that the whole premise behind DRM is limiting the options to use content, you have legally purchased, how you want.
Now HBO wants to call it “DCE” or “Digital Consumer Enablement.” You know, to make it sound like you’re getting more for your buck. After all, if you can fool your customers into thinking they are being “enabled” additional content, it would catch on, no?
